How to Make Your Rental Listing Stand Out

Photo by Soroush Karimi on Unsplash


Rental listings help you get your home on the market, but make sure that your listing offers all the information that will help you stand above the rest. Oversharing isn’t helpful, but not sharing enough information can hurt your chances of attracting the perfect renters. Here are some ways to make your listing stand out without oversharing.

Include Pictures

The easiest way to make a rental listing stand out is with pictures. Making sure that you have lots of photos from all around your home will help persuade a renter that might be on the fence about reaching out to rent your property. Photos that are well-lit and focused will help draw people into the listing. Hiring a professional photographer, if it’s in your budget, is well worth the expense because you can use the photos again if you list the same home multiple times.

Bring the Warmth

Your listing itself and the images should convey warmth and a strong sense of place. If you take the time to add decorative elements to your photos and spend a little extra time on your descriptions, the readers will appreciate it and look at your listing longer. If the listing is particularly warm, welcoming, and fun, people may even share it with friends and family who are looking for a rental.

Don’t Skimp on the Description

People want to know what they’re getting into before signing a lease agreement, so be as descriptive as possible. Most people know to mention the basics like the size of the space and the number of rooms. Adding extra information beyond the minimum, though, will help attract renters. If you don’t know what school zone your rental is in, take the time to research it. If you know of great local restaurants or attractions that are nearby, add those details as well. Use as many tools as possible to create a great listing that will garner attention. Don’t be afraid to ask a friend or family member to proofread your listing before posting it. Taking the extra step to make sure your post is free of errors makes you look that much more professional and trustworthy.

Listing a rental and maintaining a relationship with a renter can be both rewarding and challenging. If you’re unsure of what to do next in your plan for your rental home, Bricks & Mortar Real Estate can help. Call 02-4709-6130 today to get expert advice and services for your rental journey.

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How to Make Your Rental Listing Stand Out